Why Your Brand Name Matters

 

Names help identify people, places, things—everything. A brand name sets the tone of your personality, and it says something about your values. It’s the difference between someone remembering and forgetting you. In this episode, I discuss how I named my company, how I help others name their projects, and how to use your brand name as a competitive advantage.

In this episode you’ll discover how to:

  • Better understand the functionalities of a brand name
  • Find a brand name that sets you apart

Episode Soundbites:

0:40, “Much like how your own name is an extension of who you are, the same goes for your brand.”

2:25, “A brand name also sets the tone of your personality. It says something about your values—and this point’s important—it’s the difference between someone remembering and forgetting you.”

4:40, “Find a name that sets you apart and gives you that edge.”

 

 
Phil Pallen