How to Get in the Media Spotlight

 

Being on TV, or being on the radio, or even in the news can be a powerful way to reinforce and remind others that you, are in fact, an expert. Through the years of working to position myself for these kinds of opportunities, I’ve learned the game, and I’m going to share some tips with you today.  I wouldn’t say it’s about increasing your exposure to drive more business or traffic, so much as it is about building your case as an expert, and having the most solid evidence out there to back it up. People take notice.

In this episode you’ll discover how to:

  • Deliver a great soundbite every time
  • Be the go-to expert
  • Inject your personality in everything you deliver

Episode Soundbites:

1:43, “Being on TV, or being on the radio, or even in the news - can be a powerful way to reinforce and remind others that you, are in fact, an expert.”

3:53, “Content is an unlimited resource - the finite resource we’re all chasing is people’s time and attention.”

5:38, “Being active on social media, optimizing your website, growing your audience and starting conversations - all of these things can help you accomplish increasing the fact that people know about you. Don’t assume they’ll just stumble upon you.”

6:13, “With media, stories typically trickle up - so smaller publications discover you, use you or tell your story, and larger media outlets are watching closely for content with wider appeal - that might be you.”

7:00, ”The more you weigh in, the quicker you’ll learn what clips or quotes they end up using of yours - it’s almost always when you’re most conversational, and you’re speaking concisely. One idea per sentence.”

8:40, “I have a general rule, if a journalist emails me I will stop what I’m doing to respond to them regardless of what it is.”

9:09, “You don’t necessarily have to answer the question you’ve been asked exactly. You’re in complete control of what you say. You can totally go all politician on us, and not answer the question, but give us a great sound bite or quote that the journalist can use.”

9:50, “Say what you know, say it confidently, and say it in as few words as possible.

10: 12, “Inject your personality into everything you do and say so that you remain memorable.”

 
Phil Pallen