The Power of Video with Cassandra Hein


Video is here to stay. That’s why you need to get comfortable clicking record and going live to your audience on Facebook, Instagram, or Snapchat. Social media platforms are quickly evolving the ways we promote our brands and businesses, so it’s in your best interest to be comfortable communicating with confidence on camera. Think of this as a little lesson in media training from a true pro.

In this episode, you’ll discover how to:

  • Create unique video content
  • Focus on the intent of your message
  • Find your balance of content, personality and presentation style

Noteworthy Soundbites:

4:56, “That unique ability that brings you to the table feeds you and it doesn’t make you nervous.”

7:35, “It’s not about the views–it’s about the quality of the content.”

11:00, “What is going to make you stand out? What is going to pull you out of the crowd? You need to really be able to identify that.”

13:44, “[Don’t] focus on your presentation style, focus on the intent of the message.”

17:18, “It’s important to know where you want to be in your old age and how you want your life to go down so that you can fit your on-camera career into that bigger mission in life.”

18:10, “Decide the angle and platform you’re going to bring this stuff to and then it’s easy to decide on [video] topics.”

Phil Pallen