Adelaide Goodeve

A mindset coach for triathletes.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Initially one of our group coaching members, Adelaide was feeling lost about her website, aesthetic, and overall brand purpose. We set out to bring clarity to her brand and, through research, decided she should focus on a specific audience: triathletes.

 

Photography

Brand identity

Website

 
 
 
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Adelaide’s brand is all about optimizing your mind for ultimate results, so we decided to capture photos where she’s happiest: Oslo. Our photographer was instructed to capture as many architectural elements as possible, which nicely complements the minimalist nature of Adelaide’s brand identity.

 
 
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With a new brand, new look, new photos, new website, and new direction, Adelaide is feeling more focused than ever. In fact, she has since quadrupled her total clients since launch—an incredible pace if you ask us!

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