Carrie Cook

A media mastermind who pushes companies beyond their creative potential.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Carrie is the brains behind America’s most memorable campaigns—The Opposite of Loneliness, Healthy Child Healthy World, and Sal Khan’s partnership with Bank of America—and she needed a brand to showcase her creativity and authority.

 

Photography

Brand identity

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Carrie Cook is many things: a creative who makes things happen, an advertiser with soul, a strategist who thrives in the unknown, and a producer who focus on possibilities. With so many accomplishments and skills, we decided to call Carrie a media navigator and used symbols related to the sea (direction, momentum, anchors) as the foundation of her brand’s theme.

To showcase Carrie’s creativity, we created an illustrated, organic logo with a whimsical color scheme.

 
 
 
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For photography, we placed Carrie in inspiring environments—surrounded by books, her awards, past accomplishments, and historical architecture. The result was a visual experience that captures what it’s like to work with Carrie: invigorating, comfortable, and unexpected.

 
 
 
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Now equipped with a brand that clarifies her immense value for organizations, Carrie is continuing to take on NYC’s media by storm.