Deanna Paul

A lawyer-turned-journalist who reports for the Washington Post.


Deanna is a journalist, lawyer, and an all-around powerhouse. When we met, she was working with the Brooklyn DA and working on publishing an intimate story about her past, and now, she writes for the Washington Post as the only reporter with a law degree. Deanna needed a brand to professionally convey her voice and writing abilities while propelling her career forward.



Brand identity





Razor sharp and sweet as pie, we wanted Deanna’s photos to show her intelligence and confidence. She’s an avid reader, so we got shots of her surrounded by books for atmosphere.


We made a conscious decision to pare down Deanna’s brand to let her work truly shine. It was Deanna’s writing, not her brand, that should steal the show. Subtle choices, like choosing navy as a base instead of grey, made the brand unique without overpowering.

With so much impressive competencies, we created unique branded icons to represent all of Deanna’s specialties and projects. Should the media call on her for an opinion, they’ll know exactly what she’s capable to speak on.


Deanna’s site was built with a portfolio as the end goal. It’s conducive to copywriting without being too wordy, and plays with tinted overlays for visual interest.


Since creating a brand with us, Deanna has written for the Washington Post, Rolling Stone, Wired, The Marshall Project, and was accepted into the elite Columbia School of Journalism. While we can’t take credit for her successes—it is Deanna, after all—we’d like to think that a personal brand gave her the confidence to keep achieving great things.