Desiree Rogers

A businesswoman, speaker, and former social secretary for President Barack Obama.

 
 
 
 
 
 
 
 
 
 
 
 
 
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You might be wondering: Why would someone like Desirée need a brand? It’s a valid question: Google Desirée’s name and you’ll be greeted by hundreds of articles about her career, style, and role at the White House with President Obama. While Desirée is no stranger to the spotlight, she wanted a brand to tell her story on her own terms. And, thanks to her trust and collaboration, we achieved just that.

 

Photography

Brand identity

Website

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With a discerning eye and unparalleled sense of style, Desirée’s brand was inspired by elite fashion labels like Commes des Garçons and Chloe. It was also important to us to show the softer side of her personality through a neutral, sophisticated color palette.

 
 
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We did a photo shoot in Desirée’s Chicago home, where she’d be comfortable and in her element. Paired with her neutral brand identity, the photos bring life to her one-page website that tells her story and speaking topics.

The personal branding process can be intimate, and when a client trusts us, incredible things happen. Thanks to Desirée’s strong sense of self, creativity, and openness, she now has an online presence that’s beautifully, unapologetically her.

 
 
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