Dinesh K.

A founder, mentor, investor, speaker, leader, and—above all else—entrepreneur.

 
 
 
 
 
 
 
 
 
 
 
 
 
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How do you measure the return on an investment in your personal brand? Dinesh came to us determined to find out. A serial entrepreneur with goals of public speaking, we rose to the challenge to create a brand that showed Dinesh’s value outside of boardrooms. The result? One of our favorite brands ever.

 

Photography

Brand identity

Website

 
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For Dinesh’s logo, we wanted to create a brand that showed his intellectualism. So, we combined an ambitious three symbols, each of great personal importance.

First, a D, to represent his name. Second, an elephant, which has cultural significance and represents wisdom. And last, a cup of coffee, which nods to Dinesh’s belief in the transformational power of a meeting over coffee. Like completing a puzzle, all three symbols work together to create Dinesh’s logo.

 
 
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The other elements of the brand are grounded, but still professional in execution. Navy and purple, an unexpected combination, bring life to the brand. 

Dinesh wanted to get more speaking opportunities, so we branded his areas of expertise with custom icons. Each icon was crafted with coffee in mind.

 
 
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We’ll never forget our call with Dinesh, the day after going live, where he got a lead from his new site. Finally equipped with a brand as inspiring as him, Dinesh has gotten his return on investment—and will be the first to tell you himself.

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