Designers Resource Collection

The largest interior design showroom on the West Coast.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Recognized as the largest interior design showroom on the West Coast, this client came to us challenged with an organizational problem: three separate brands with three different specialties and overlapping teams across two different locations. Through branding and a website, we helped articulate the relationships of these entities.

 

Photography

Brand identity

Website

 
 
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While the main showroom is in one designated location, it was important to our client to keep all three business names—each recognized in their own right—and alternatively use visuals to signify unity between the companies.

We refreshed the outdated logo by creating a uniformed, minimal logo system between brands. By creating negative space in the logo and doing a slight text update, the brands each feel stylish and timeless, just like the designs carried in the showrooms.

 
 
 
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Color-wise, we chose to honor the original main colors of each store, and incorporate a peach as a neutral for contrast. The combination of colors creates a true Southern California vibe.

Photography ended up playing an important role in their brand and website. By carefully planning our photo shoot, we captured a series of vignettes that showcases the variety of their constantly changing inventory and displays.
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Not only are we proud of the work accomplished together, but we genuinely respect the whole team at DRC. The owners are hard working and whip smart, now equipped with a brand that does justice to their respected businesses.