Apprenticed by Jimmy Choo and trained by Tiffany & Co., Durrah Jewellery needed a brand and online presence to communicate its industry chops. With a timeless style and friendly price point, we created a brand identity that lets every piece be the star.
Durrah Khalil, the company founder, is a creative mastermind. Since she's an irreplaceable part of the DJ brand, it was important to create a brand that speaks of only to the jewelry, but of Durrah's elegance herself.
For the Durrah Jewellery brand, we were inspired by craftsmanship. Designed straight from Durrah—and created in Italy—we aimed to capture the creative process through handwritten elements.
For color palette, we wanted something fresh to speak to the millennial generation. Durrah Jewellery is lauded for its ease from day to night, so we opted for a brand that softly complements the jewelry.
Durrah Jewellery has further asserted its global presence. With wearers in Los Angeles, London, New York, and beyond, DJ buyers know that they're getting a quality experience from beginning to end.