46. A modern artist who wants a brand

How do you commit to a visual style when creating visuals are your job? 👩‍🎨 In this episode, abstract artist Alice wants advice on creating a brand that augments her paintings. The catch: Alice’s paintings are each unique in their own way, and she wants a brand that will last. The episode teaches you how to look for visual connections and elect for simplicity with your brand, no matter your industry. Recommended listening for any type of creator: artists, designers, developers, and more.

Life Phase:
Established

Guest Career:
Artist

Brand Challenge:
Creating a visual look


 

They say that the cobbler’s kids have no shoes, and this exception stands for any visual creator. Whether you’re an artist or a designer, we know how impossible it can seem to commit to a personal brand when your brand is creative execution for others.

We could go on and on about the benefits of a personal brand, but the fact is that a personal brand helps you sell yourself in a way that words can’t. For that reason, if your job requires any sort of portfolio to show off your skills, a brand is a necessary tool that can help explain who you are beyond your work. In Alice’s case, her abstract art each has its own story and inspiration, but she needs a brand for _Alice_ to help buyers and gallery owners understand the value of her, the artist, beyond her paintings.

So, if you’re like Alice and need to build a brand to complement your work, here’s some advice.

Think of where you want to be decades from now.

Give yourself permission to daydream without inhibitions. Think of where you want to be 10, 20 or 30 years from now. Do you want to be known for bold and adventurous? Consider an aesthetic that’s loud, like Jeremy Scott. Do you want to be seen as a classic staple? Think of the modern elegance of Calvin Klein. Look at how these fashion designers have found a way to convey their aesthetic as a foundation of their designs. You can do the same.

Survey friends and family.

Share your work with people who have fresher eyes than you do. Ask them, what they think your work has in common. What words would they describe for your creative decisions? Is there a similar color between each? We all have creative preferences, even when creating work for others, and sometimes it takes an external party to be able to see what you’re to close to.

Experiment and trust your gut.

Your brand is an evolution, not a revolution. Remember that you don’t have to stick with your brand for eternity. Sometimes you’ve got to try out a brand to figure out why it works and why it doesn’t.


 

Have you recently created a brand for yourself? Comment below and let us take a look!

 

 
Phil Pallen