Brand Therapy #36. A social media expert who wants Pinterest marketing hacks

Everyone's always focused on Twitter and Instagram. But what about Pinterest? 📌 In this ep, our guest is a social media strategist whose clients want to focus efforts on Pinterest—and he wants his advice to mean something. We discuss all of Phil's favorite tools for rapidly growing your following on the most underrated social media channel. Expect a serious lesson in blog traffic from this ep!

Life Phase:

Guest Career:
Social Media Expert

Brand Problem:
Mastering Pinterest


Simon's current struggle (01:42)

How Lauren uses Pinterest to find solutions to problems (03:26)

Simon's Pinterest strategy as of right now (04:35)

Pinterest is bigger than you make think and people don’t market on it (05:21)

Using a private Pinterest (06:28)

Having a single successful pin, that links back to your website, can get hundreds of clicks a day for months (07:18)

Phil’s Pinterest page (08:03)

Using keywords on Pinterest so that people can find you (08:42)

Using influencer accounts as inspiration for curating your Pinterest page (09:40)

Tools to use with Pinterest (11:01)

Scheduling the pinning of pins and the advantages of using a third party tool (13:36)

A strategy to grow consistent traffic by re-pinning (16:23)

Is quantity or quality more important in re-pinning? (17:31)

Using other peoples content to build an audience (19:28)

How to drive people to your content (20:55)

What content to post on Pinterest (23:02)

Using Pinterest groups (23:27)

Spending money on ads on Pinterest? (24:02)

What Simon is going to do next (26:17)

What Phil is going to do next with his Pinterest (27:15)

PodcastPhil Pallen