Fernando Delgado

An Emmy-award winning audio consultant and owner of Las Vegas’s go-to sound equipment rental company.

 
 
 
 
 
 
 
 
 
 
 
 
 
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If you’ve ever watched HBO, UFC, ESPN, or The Oscars, chances are that you’ve seen Fernando’s work. A sound technician who’s hired by the best of the best, Fernando needed a personal brand to drive his new passion: audio consulting for producers.

 

Photography

Brand identity

Website

 
 
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When we created Fernando’s brand, we wanted to achieve two things: nod to his sound career and reference his home base of Las Vegas. Seeking inspiration from desert colors (orange sunsets, green cacti, sandy landscapes), we successfully created a logo that represents Fernando.

 
 
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Fernando’s brand was designed as part of a special live presentation at Full Sail University’s annual Hall of Fame conference. Students voted on various stages of the branding phases—position, build, and promote—and the week ended with a new brand and simple one-page website.

 
 

First, I positioned Fernando’s personal brand—live on stage.

And then we designed Fernando’s visual brand, along with a big reveal.

Finally, we discussed effective ways to get him in front of his ideal audience.

 
 

Humble beyond belief, we’re happy that Fernando let us brag on his behalf through a beautiful site.

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