HerbalYou

A Chinese herbal company that’s about to take the US by storm.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Move over, GP—HerbalYou is coming to Los Angeles. The brainchild of acupuncturists Gretchen and Alicia, HerbalYou sets out to bring an approachable form of Chinese medicine to US metropolitan areas. A true dream project, the HerbalYou team needed an aesthetic created from scratch, and we couldn’t be happier with the result.

 

Photography

Brand identity

Website

 
 
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From the very beginning, we knew that HerbalYou needed to have an organic look to reference the healing nature of herbs. Taking inspiration from brands like Aesop, we devised a color palette that complements natural textures and packaging.

 
 
 
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Founders Alicia and Gretchen are equally vivacious, so we set out to capture their personalities and passion on camera. As they continue to expand their inventory, the photos come alive online to tell a story about their product. While we’re a bit biased, we have no doubt that you’ll be reading about HerbalYou soon—maybe even on goop.

 
 
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