Janet Mactavish

An expert with the coolest job you’ve never heard of—travel design.

 
 
 
 
 
 
 
 
 
 
 
 
 
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When Janet first told us what she did for a living, we had to clarify. We thought that her job—luxury travel design—was simply too cool to be real. Commissioned by royalty, politicians, CEOs, and the world’s elite to craft perfect trips, Janet wanted a brand to show her expertise and trustworthiness for future clients.

 

Photography

Brand identity

Website

 
 
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Janet’s traveled all over, but the Middle East holds a special place in her heart. Inspired by tile work, we arrived at a layered, complex logomark that properly conveys Janet’s authority in the space.

Known as “Moneypenny” by her clients, Janet is a delight who gets things done. To convey her energy, we opted for a rich color scheme of turquoise, pink, and grey to be lively and professional—just like Janet.

 
 
 
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We wanted clients to easily understand how the could work with Janet. To accomplish this, we create a custom iconography set that showcases her core trip coordination services (retreats, business, leisure) and additional resources (ebook, newsletter) for non-clients.

 
 
 
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For Janet, her clients always come first. We’re honored that she trusted us to gracefully put her in the spotlight—and can’t wait to see her brand soar.