Judy Stakee

A songwriting coach who’s worked with the best of the best.

 
 
 
 
 
 
 
 
 
 
 

 

 
judy-stakee-brand-identity-01.jpg
 

Judy Stakee is a music industry icon who, until having a personal brand, solely operated behind the scenes. Her specialty lies in helping songwriters find their voice—think Katy Perry, Sheryl Crow, Gavin DeGraw, and nearly every other bigwig in the biz—and, through a comprehensive brand identity, we helped Judy find hers.

 

Photography

Identity

 
judy-stakee-brand-identity-02.png
judy-stakee-brand-identity-04.png
judy-stakee-brand-identity-05.jpg
judy-stakee-brand-identity-06.jpg
 
 
judy-stakee-brand-identity-07.jpg
 

Since Judy’s previous brand was purple, we maintained the color scheme as a nod to her past and evolution. Since J and S are complementary in structure, we devised a logo that merges her initials on top of a music staff.

 
 
 
judy-stakee-brand-identity-08.jpg
 
kate-payne-personal-brand-07.jpg
judy-stakee-brand-identity-10.jpg
 
 

Judy’s demeanor is soft and open. To reference her working style, we chose a welcoming color palette that sources colors often found in nature.

 
 
judy-stakee-brand-identity-11.png
 
 

For photography, we wanted a crisp, ethereal feeling that lets songwriters imagine themselves in the room with Judy. By incorporating a variety of props (guitar, chair, sofa, and more), Judy and our photographer had endless angles and compositions to explore, all of which lend well to the web and social media.

 
 
judy-stakee-brand-identity-12.png
judy-stakee-brand-identity-14.jpg
 
 

Since working with us, Judy has transformed her business. Initially only providing one-on-one consultations for songwriters, she now offers sold-out songwriting retreats around the world—15+ people, 6 times a year—and credits her brand for the impact she’s made online.