Kate Payne

An executive coach—and secret weapon— used by the world’s leading organizations.

 
 
 
 
 
 
 
 
 
 
 

 

 
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When Kate first approached us, she was a mystery with no online presence. Trust us, we looked. Off the internet, she was a thriving executive coach with a client stream spanning back two decades. Kate was a limitless possibility who needed a brand that could sell on her behalf.

 

Photography

Identity

Website

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Kate shines a light to her clients’ strengths and weaknesses and provides techniques for improvement. Since her process requires vulnerability from clients, we combined welcoming yellow with soft neutrals to show the safe, invigorating experience she creates for clients. She tells you like it is, but with a smile, which we strived to recreate.

 
 
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As we began working with Kate, we were immediately drawn to her kindness and knowledge. She has a way of making you feel seen while also providing guidance In photography, we chose to show Kate a place close to her heart—her gorgeous home—to stand out from corporate competitors in formal environments.

 
 
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Since completing her brand, Kate has made a point to share the positive reception of her website. One compliment came from an executive, saying that her site has “broken the mould in a beautiful way.” We feel the same way about Kate.