An Appetizing Life

The food blog of Lisa Marie Todd, who cooks live—every single week.

 
 
 
 
 
 
 
 
 
 
 
 
 
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I’ve been fortunate to have known Lisa for years. In fact, Lisa was one of my first clients! So, when Lisa approached us for a rebrand of her food blogging brainchild An Appetizing Life, the project was downright irresistible.

 

Photography

Brand identity

 
 
 
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An Appetizing Life teaches people how to create simple seasonal recipes from scratch. The catch? It’s all streamed live from Lisa’s very own kitchen. With a mission to show just how easy cooking can be, we sought to create a welcoming brand that feels non-judgmental and fun.

 
 
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Knowing that Lisa streams her show live every week, we made the brand versatile to lower-thirds and other visual elements for video. With a color palette that pops, Lisa and her team will be constantly inspired to promote the show.

Photography played a critical role in the brand. To create a behind-the-scenes vibe, we did a photo shoot in Lisa’s home, but took shots at new angles from her weekly show.

 
 
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Since working with us, Lisa has applied our brand identity and photos to her show, her social channels, and a brand new website. And, in full disclosure, we think it’s completely delicious.