Music Radio Creative

An online resource music resource for creators.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Music Radio Creative is a super cool company that wanted, well, a super cool brand. Sourcing audio can seem complicated and intimidating, so we prioritized making the brand feel as straightforward, welcoming, and simple as possible.

 

Brand identity

 
 
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We've equipped this friendly, forward-thinking audio company with a full-blown brand identity to act as a toolkit for their own developers. It's a visual system that's flexible, but striking.

 
 
 
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For the mark and visual elements, we were heavily inspired by sound waves. Visually, this demonstrates a controlled creativity, which we used in placement of the "m" in music. It's contained and it's fun.

 
 
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Visual indicators like iconography were important to this client, so we used this as an opportunity to brand the audience types. There's a playfulness to the icons, and it amps up the friendliness of the brand.

Everywhere you look, their friendly new brand is greeting customers around the world, and we couldn't be happier.