Passion For Fame #FullSailHOF


I was really excited to return to Full Sail University's annual Hall of Fame event. It's always like a big family reunion.

This year, however, was a bit different. Instead of just lecturing, I took them through the process of branding someone live on stage—beginning to end.

2017 Hall of Fame Inductee Fernando Delgado let me, my team, and the students give him a brand from scratch throughout the week.  We did it three stages—position, build, and promote.


#1 - Position included a brand audit with Fernando live on stage. This consultation is something I do with every client before working together. By the end, we were able to determine the exact direction we were going to go with this new brand.

#2 - Build gave students a look at the design process, and how elements from our audit could inspire Fernando's visual brand—photography, brand identity, and website. It was pretty exciting to share the big reveal with him.


#3 - Promote casually discussed strategies to most effectively promote a personal brand, including content creation, growth strategy, and on social media.