Ric Lindberg

One of Stockholm’s premier business advisors.

 
 
 
 
 
 
 
 
 
 
 
 

 

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In typical Swedish fashion, Ric is humble. So humble, in fact, that it took three meetings for us to find out that he’s a trusted IT consultant for one of the world’s biggest fashion retailers. A dream client in every way, Ric commissioned us to push him out of his comfort zone through a personal brand—and we couldn’t be happier with the result.

 

Photography

Brand identity

Website

 
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Ric believes in small steps to success. If you’re looking for inspiration, he advocates making a conscious change in something that’s automated, like taking a different walking path home from work. He understands that everyone has their own journey, which is why we felt compelled to incorporate a map into his primary mark.

 
 
 
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The first thing we focused on was getting Ric in front of a camera. Stockholm is one of our all-time favorite cities, so (perhaps for selfish reasons) we wanted to get Ric exploring with a beautiful view. In Ric’s photos, his contemplative and calm personality really shines, which is exactly what we wanted.

 
 
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Always focusing on self improvement, Ric began podcasting as a way to get past his fear of the microphone, and ended up finding great satisfaction in the medium. Now more than 100 episodes in and with a new podcast in the works, we created branded podcast covers to be a natural extension of his brand.

 
 
 
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Every sentence that Ric speaks is eloquent. His website captures his thoughtfulness by repurposing phrases we heard him say throughout our project. We opted for a clean and modern look, with the playfulness of a game theme throughout, to keep things zipped up and airy.

 
 
 
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We always joke that we have a no diva policy with clients, and Ric exceeded that requirement with flying colors. A beautiful person inside and out, we’re thrilled that he’s equipped with a sophisticated brand to carry him through his life’s next journey.