Veronica Moore

An education strategist who makes dreams come true—through higher education applications.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Promising graduates from all over the country seek Veronica’s counsel to get into top colleges. She teaches students how to understand themselves through college applications. Veronica needed an online presence that followed suit—by capturing her personality through an A+ brand.

 

Photography

Brand identity

Website

 
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Veronica approaches her job with her whole heart, so it only seemed appropriate to explore the shape using her initials: VM, and a variety of other relevant symbols.

 
 
 
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Working in education opened us up to a wide array of branding possibilities. We settled for a clean and positive look—sans serif fonts and non-primary colors—to make the brand approachable and confident.

 
 
 
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To recreate the in-person experience, it became critical to show Veronica as students would interact with her: in her office. There’s a softness and palpable passion to Veronica—she genuinely cares—so we prioritized capturing close shots of her face.

 
 
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In Veronica’s previous website, she hid behind a third-person perspective. For her new site, we chose a bold first-person POV so parents and students could feel as if they were meeting Veronica in real life. 

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Given that Veronica dedicates her life to celebrating individual strengths, it was rewarding to build a personal brand in tribute of hers.