Winn Claybaugh

The nicest man in the beauty business.

 
 
 
 
 
 
 
 
 
 
 
 
 
winn-claybaugh-personal-brand-01.jpg
 

Winn, the dean and co-owner of Paul Mitchell Schools, came to us with a need to consolidate. An entrepreneur in the greatest sense, his businesses and projects were scattered, with his name minimally attached to all. Our goal was to bring all of Winn’s endeavors under one roof.

 

Photography

Brand identity

Website

 
 
winn-claybaugh-personal-brand-01.png
 
 
winn-claybaugh-personal-brand-01.jpg
winn-claybaugh-personal-brand-04.jpg
 
winn-claybaugh-personal-brand-06.png
 
 
 

He may work in beauty, his nature is very masculine and sophisticated. We love that Winn sees an opportunity and pounces—he doesn’t know how to cut hair—and it was important to show that authority in his brand.

Since we aimed to create one house for all of Winn’s entrepreneurial pursuits, we decided to explore his first initial—W—as the primary mark. The angles and sharp lines of the W were echoed through the brand. It has an edge, but it is classic in sensibility.

 
 
 
winn-claybaugh-personal-brand-07.png
 
 
winn-claybaugh-personal-brand-08.jpg
winn-claybaugh-personal-brand-09.jpg
10_WC_Photography.jpg
 
 

For photography, we encouraged Winn to get photos with an industrial feel to offset the cleanliness of his brand. He looks friendly, but in control, which is exactly how he is in real life.

 
 
winn-claybaugh-personal-brand-11.jpg
winn-claybaugh-personal-brand-12.jpg
winn-claybaugh-personal-brand-13.jpg
 
 

Since working with Winn, he’s launched a book, further developed his podcast, and continued to dominate the business world with his incredible ideas. And it’s all within a personal brand that finally gives him credit for his work.

 
 
 
winn-claybaugh-personal-brand-14.jpg