Rachel Begun
A nutritionist and consultant whose mission goes far beyond fresh-pressed juice.
Rachel is deeply passionate about the corporate communications of food, from sustainable farming all the way to producing less waste. She’s driven, focused, and direct, knowing exactly what she wants, yet still open about how to get there. Sounds like the perfect recipe for a brand.
No apple logo for this nutritionist. Rachel believes that food is a personal experience, associated with dietary needs and preferences. “You’ll never hear me telling someone to eat kale if they don’t like kale,” she said in our first meeting.
Rachel’s mark symbolizes her respect for individuality with food. Even her brand sentence—nutrition is as personal as a fingerprint—emphasizes her perspective.
A sentence about Rachel’s brand sentence below.
Brand sentence
A nutrition advocate who helps people do the right thing. Honesty helps us become better.
We needed to show Rachel in her environment, interacting with food, while also showing the thoughtfulness beneath her put-together exterior. A crisp navy gave us a beautiful neutral base, which was offset by pastel tones inspired by colors you’ll find in nature.
A writer and communications expert, Rachel’s site needed to accommodate text, so we were inspired by the modern layouts of magazines.
Now equipped with a brand as forward-thinking as she is, Rachel’s continuing to push forward in her career. And if one thing’s for sure: her career will be as individualized as she is.
“Phil’s design aesthetic is beautiful, but his approach to branding is so much more than a good look. He gets to know you as a person and the brand he creates conveys that. I’ve received countless compliments on my brand. People say, 'That’s so you!' and that’s exactly how I feel, too.”
—Rachel Begun
Services received
Photos by Tana Gandhi
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