Brand audit consultation
Brand audit—the first step for working together.
Get a thorough understanding of where your brand excels—and how you can improve. In our kickoff service, we'll thoroughly analyze your brand’s first impression, teach improvements, and give you a concrete action plan to inspire your next moves.
Identify HIGH-IMPACT OPPORTUNITIES
create BETTER systems FOR BUSINESS GROWTH
Fall in love with your business again
Our brand audits have changed the lives of hundreds of clients.
Instead of spinning your wheels wondering what to do next, you’ll receive a clear set of actions to achieve your specific goals.
Together we will
→ Define unique brand position and strategy
→ Review short-term and long-term goals
→ Analyze and develop brand identity and visuals
→ Inspire your brand personality and design direction
→ Optimize photography and website effectiveness
→ Enhance content, social media engagement
→ Incorporate AI-powered tools into your workflow
Brand Positioning
We articulate what sets you apart by distilling your brand's essence into eight defining words, capturing pivotal sound bites from our conversation, and crafting a compelling brand sentence. This process clarifies your market position and carves out a clear path forward.
Goal Setting
Stay focused on three short-term and three long-term goals, which we’ll decide during our call and document in the evaluation.
Brand Identity
Leverage our decade of experience crafting 350+ brands by getting a detailed analysis of your brand visuals. We’ll analyze your logo, wordmark, color scheme, and other visual indicators so you can put your best visual foot forward.
Don’t have a brand identity or logo? No stress. We’ll use the time to teach you about brand elements so you know what you need for success.
Brand Inspiration
Let us paint a picture of what your brand could be. We’ll provide a recommended brand personality scale for multiple factors (feminine/masculine, young/mature, simple/complex, and more) so your brand goals are clear to a designer.
Outside of the personality scale, you’ll also receive two mood boards (to inspire your brand's potential look and feel), three recommended logomark symbols, and three visual brand heroes to inspire you.
Brand Photography
Photos are the secret sauce of branding, and we’ll ensure you have the tools to maximize yours.
First, we’ll evaluate any existing photography so you know how to improve for your next shoot.
Then, we’ll share successful photo shoots we’ve overseen for clients so you can visualize what’s most impactful. We’ll also help you decide on future photo shoot locations and props.
Never had brand photos taken? Not a problem! We’ll also give you tips on finding exceptional photographers.
Content Strategy & Blogging
If you want to be found on Google, blogging can be your fast pass. We’ll meticulously evaluate your blog content so you can maximize every opportunity for discoverability. And if you’re starting your blog from scratch, you’ll receive a tangible lesson on how to get started and what to consider.
AI Tools & Workflow
As the soon-to-be-published author of AI for Small Business, I have countless insights on how artificial intelligence can help you achieve your branding goals. If you need help with content creation, marketing, customer service, HR, or business operations, I’ll recommend the best tools that will most efficiently solve your challenges.
Website Strategy
The best websites do the selling on your behalf. Let’s figure out how to make that happen for you.
If you have an existing website, we’ll conduct a thorough evaluation of various factors, including your visual design, brand voice, page structure and navigation, site authority score, and more. We’ll walk through why you received each score and how you can become more effective.
Whether you’re starting from scratch or updating your current site, you’ll receive three website links to inspire changes and our favourite tools for optimizing your site content.
Social Media Strategy
In your questionnaire, we’ll ask you to choose up to three social media channels of focus out of:
Facebook Personal
Facebook Business
Instagram
LinkedIn Personal Page
LinkedIn Business Page
Pinterest
Threads
TikTok
X (Twitter)
YouTube
And in our video call, we’ll go through your top three individually. We’ll guide your profile aesthetic, current content, visuals, posting frequency, and other elements so you can achieve your goals. From there, we’ll provide recommended post ideas and a posting schedule. You’ll also have ample opportunities to ask any questions you have, so you feel confident to achieve your goals.
Next Steps
By the end of our brand audit, you’ll have nearly 100 data points on where you can improve. We’ll help you stay on track by distilling your top three action items, and we’ll also share more information about how to continue working together.
01
Once you book your brand audit session, you’ll receive a detailed questionnaire to help us better understand your brand goals, personality, and why you’re seeking branding help.
02
You’ll have a 90-minute video session with branding experts to conduct a thorough brand audit, where we’ll evaluate and score key areas, such as brand personality, visuals, website, and social media content. Together, we’ll discuss what’s working (and what’s not), along with concrete areas to improve.
03
After our call, we’ll share your brand audit and our call recording. You’ll be armed with specific information on what needs to change for your brand to be unstoppable, with tools to help you get where you want to go faster.
Kind words about the brand audit:
“While my business was doing well, I had this nagging feeling that I lacked a clear direction. The brand audit was the perfect way to reflect upon my current path and its future direction. The brand audit makes you think about your work differently. It shined a light on a few things I have been doing subconsciously but also revealed aspects I never even thought about.
To me, the most valuable aspect of the brand audit was the action plan Phil proposed. Every step of that plan hits the nail on the head. It gives me a clear direction of what to do and how to do it. In hindsight, I would not hesitate to engage their services again!”
–Philippe De Ryck
Tech Founder & Security Expert
🇧🇪 Leuven, Belgium
“I loved my brand audit experience. The personal brand strategy and mood board they created for me fit me exactly! I was able to use their insights directly in the creation of my website. Their brand audit recap made building a website for my personal brand so much easier!”
–Mary-Marie Eldredge
Certified Life Coach
🇺🇸 Salt Lake City, Utah
“It was such an honor to have your time and attention on my brand. I’m such a fan of your work!”
–IZA
Singer, Songwriter & Dancer
🇧🇷 Rio De Janeiro, Brazil
“I have a plan now. I have a structure now. I have the belief in myself more than ever now!”
–Caroline Schafer
Actor & Podcast Producer
🇺🇸 For Knox, Kentucky
Questions?
We’ve probably answered them before. If you haven't found what you're looking for here, don’t hesitate to get in touch.
Do I need to do the brand audit?
Yes. A mechanic can't fix a car without popping the hood, and a brand strategist can't advise without evaluating what's working (and what isn't). Our audit consultation is a critical spark to the branding process. It ensures we're clear on your goals, prioritizing the right strategy, and mapping out a plan of action for swift execution. You'll get a feel for our working dynamic (and vice versa) so we can collaborate at our very best once we start branding. The session will also give you a clear picture of your brand's positioning—from associated themes, elevator pitch, and recommended social media profiles—that will make you one step closer to the brand you want to become.
How do I know if the recap will be useful for me?
We do everything we can to make the brand audit as useful as possible. Not only is the brand audit an analysis, but it’s a centralized vision for your brand’s future.
Can I see a recap example?
The nature of our audits are private, but we’d be happy to share select samples of audit sections to help you envision the deliverable you’ll receive. Just book an intro call with Phil and Lauren to discuss your needs and they’ll send over a sample after!
Can I talk to you before booking?
Yes, we encourage it! We offer a complimentary 15-minute discovery call for every prospective client. Use this link to book a call and we’ll talk soon.