Kendra Reddy

An executive coach who helps leaders craft a fulfilling life—in and out of the office.

WHILE working with us

Developed a strikingly modern brand identity that complements her work
Received lifestyle photography to supplement existing headshots
Articulated how her personal story has shaped her professional accomplishments

Let me get one thing out of the way: We love Kendra. She’s determined, thoughtful, vulnerable, and bold all at the same time. When we had our first intro call after a referral from a mutual friend, I immediately saw her personal brand’s potential. She needed a brand identity and online presence that captured her spark and authority in the executive coaching space.

As an executive coach, Kendra gives traditional leadership methods a shake by keeping it real, calling it out, then giving tools to improve. She recognizes that every person is unique as a leader, so we used unique geometric shapes to inspire her logomark.

We immediately recognized that Kendra approaches leadership differently, and it was critical to position her brand in a way that’s unique to other leadership coaches. During our brand audit consultation, we arrived at this short description:

Brand sentence

I’m an executive coach, speaker, and writer who empowers leaders to be resilient in work and life.

Kendra doesn’t shy away from deep topics, so we let the color palette follow suit. With this rich but uplifting color scheme, you’re brought into Kendra’s world: It’s comforting, professional, intimate, and unlike anything you’ll find elsewhere.

While Kendra mainly works online, we mocked up some print execution examples to make this modern brand feel as tangible as possible. Working in tandem with updated photos taken in Vancouver, this brand balances gritty and sleek in a wonderful way.

Up until now, Kendra has always been the one to give her clients all the tools. With a gorgeous new brand and website, I’m honored to have given Kendra the tools to keep changing the world, one leader at a time.