Campbell Fresh

A cutting-edge sub-division of everyone’s favorite soup company.

WHILE working with us

Productive 13 consecutive monthly shoots to capture social media and advertising content
Captured first-ever photography of new Campbell Fresh products
Created nearly 200 original pieces of video and image content

From soups to salsas to experimental products, we managed the production for one of the world’s most trusted food companies. As part of our support for Campbell Fresh, we oversaw production for social media content of Garden Fresh Gourmet, America’s #1 refrigerated salsa and hummus brand.

The Garden Fresh Gourmet brand is fun, healthy, and rooted in convenience. As producers for social media content, we scoured Pinterest for recipe inspiration that would allow the products to shine.

To communicate the liveliness of the brand, we aimed for high contrast through vegetables, textures, and plating. We felt it was important to convey a sense of celebration through the brand, so the vignettes we created on set had a common theme of shared food between friends.

Before oat milk was all the rage, Campbell Fresh saw the opportunity in alternative milks and created plant protein milk under subsidiary brand Bolthouse Farms. To make this cutting-edge product approachable, our shoot vignettes and videos communicate the peaceful moments we have with food and drinks.

Campbell’s asked for our help to liven up gourmet soup brand Souplicity. We pushed creative boundaries of soup—a bowl isn’t always necessary—to show the product consumed in a variety of upscale ways. With a crisp palette and restrained sensibility, the brand feels like a restaurant-quality offering in the comfort of your own home.

We love a good creative challenge—soup isn’t always as appetizing in photos as it is to eat—and are proud of the work we provided for these unique (and delicious) brands. Bon appétite!