Durrah Jewellery

Functional jewelry designed for the modern woman.

WHILE working with us

Created a sophisticated brand identity for physical and online usage
Established photography creative direction
Launched effective website for online sales

Apprenticed by Jimmy Choo and trained by Tiffany & Co., Durrah Jewellery needed a brand and online presence to communicate its industry chops. With a timeless style and friendly price point, we created a brand identity that lets every piece be the star.

Durrah Khalil, the company founder, is a creative mastermind. Since she's an irreplaceable part of the brand, it was important to create a brand that speaks of only to the jewelry, but of Durrah's elegance herself.

For color palette, we wanted something fresh to speak to the millennial generation. Durrah Jewellery is lauded for its ease from day to night, so we opted for a brand that softly complements the jewelry.

Durrah needed to quickly communicate her jewelry’s value. Here’s where we arrived for her brand sentence:

Brand sentence

Functional jewelry designed for the modern woman.

For the Durrah Jewellery brand, we were inspired by craftsmanship. Designed straight from Durrah—and created in Italy—we aimed to capture the creative process through handwritten elements.

For photography, we were inspired by craftsmanship. The brand is clean but raw in the accompanying props. We also created gifs to show the movement and flexibility of the pieces.

Durrah Jewellery has further asserted its global presence and Durrah has since sold the jewelry company. With wearers in Los Angeles, London, New York, and beyond, DJ buyers receive a quality experience from beginning to end.