Oriana Leo

Oriana is a wellness expert and fitness trainer. But Oriana’s expertise doesn’t stop at muscle definition. Oriana has suffered from migraines for most of her life. Thanks to some self-experimentation and protocol, Oriana has uncovered a wellness regime that cured her own chronic migraine—and she needed a brand to share relief with others.

Oriana’s name means “dawn,” and we loved how the symbol lends to the concept of a new day. Taking inspiration from the rising sun, we developed a sleek logomark that communicates the fresh start that Oriana brings her migraine clients.

While Oriana has worked in the pharmaceutical and health space for most of her career, this new venture required nuanced brand positioning. During our kickoff brand audit consultation, we established the direction for Oriana’s brand:

Oriana’s photography ended up playing a large role in her brand. Having just relocated to Colorado, we wanted her brand to feel like a refreshing forest bath.

With a gorgeous brand identity and photo set, we put pen to paper to develop a clean yet comprehensive website. We worked with Oriana to develop a set menu of services that make it easy for prospective clients to envision working together.

One of the most rewarding parts of developing a personal brand is witnessing the personal journey of our client. Oriana embraced this new calling with absolute passion, and we’re honored to be part of this exciting new life trajectory. Mark our words: Soon, you’ll be seeing Oriana everywhere.