Ashley Rowe
A news anchor who wanted a brand to grow online and, in turn, strengthen her station’s brand.
SINCE working with us
Became verified on Instagram
Went viral on Twitter when a single tweet was retweeted 139K times
Developed a visual system to tell stories on social media
For Ashley’s brand, we wanted to convey Ashley’s to-the-point news delivery in a beautiful way. With a knack for delivering succinct and powerful messages, we felt like an arrow was the perfect symbol that played with Ashley’s full name.
We settled on a bold but flexible color palette—fitting for Ashley’s bulls-eye approach to storytelling. This visual symbol extends into a gorgeous signature pattern, which Ashley printed into backgrounds for at-home broadcasts in her home studio.
Ashley wanted a brand to get ahead of the curve, delivering news where people spend their time (aka Instagram) and bring a new dimension of notoriety to her station. In our kickoff brand audit consultation, we helped Ashley distinguish her approach to news in the following way:
Brand sentence
A news anchor who’s driven by sharing stories that matter. With the right information, anything is possible.
To me, Ashley is a close university friend, but to others, she’s a trusted voice in evening news. Now, Ashley has a beautiful brand that’s fitting for the beautiful human she is—inside and out.
“
It's crazy what Phil and Lauren pick up on from just a few conversations. They are truly the best!”
–Ashley Rowe
Services received
Photos by Sarah Wintle
Ready to transform your brand? Learn about our first step: the brand audit.
