Staying Sain

A mother-daughter duo who are on a mission to teach others how to grieve.

SINCE working with us

Wrote and released a #1 ranking Amazon book
Launched this new brand to a large audience
Secured multiple speaking events at conferences, hospitals, and community organizations

After losing their beloved husband/father several years ago, Pam and Olivia Sain wanted to commemorate his memory. We realized that there was an opportunity for Pam and Olivia to create the community they needed during their early stages of grief. After some name exploration exercises, Staying Sain was born: a new-age support community to help people grieve during trying times.

Designed as a modern Chicken Soup for the Soul, we created a happy aesthetic to offer reprieve from challenging times. Bold and versatile, this identity is formed from positive forms, like geometric shapes and smiles. The pattern can stand alone or be extruded as additional identity elements.

It's not often that clients come to us with a delightfully unique surname, so we named the brand Staying Sain to represent their honest and approachable approach. The duo has many projects on the go—books, blog posts, speaking engagements, and philanthropy—so we designed the brand to flexibly foster these endeavors in one place.

Now hitting the speaking circuit, Pamela and Olivia are making public leaps and bounds with their new brand to share their coping techniques with the world. With a framework to live their purpose, their beloved family member's legacy will live on.