Janet Mactavish

When Janet first told us what she did for a living, we had to clarify. We thought that her job—luxury travel design—was simply too cool to be real. Commissioned by royalty, politicians, CEOs, and the world’s elite to craft perfect trips, Janet wanted a brand to show her expertise and trustworthiness for future clients.

Before working with us, Janet was operating under her business name: Travel Magellan. During our brand audit consultation, we realized that clients hired her company because they wanted to work with Janet. A personal brand was the way to go. As we do with all clients, we helped Janet succinctly describe her value. Here’s where we arrived:

Janet has traveled all over the world, but the Middle East holds a special place in her heart. Inspired by tile work, we arrived at a layered and complex logomark that feels downright luxurious. Janet is one of the rare clients who knew the exact color scheme she wanted—and we loved it—so she received a rich color scheme of turquoise, pink, and grey.

We wanted clients to easily understand how the could work with Janet. To accomplish this, we create a custom iconography set that showcases her core trip coordination services (retreats, business, leisure) and additional resources (ebook, newsletter) for non-clients.

For Janet, her clients always come first. We’re honored that she trusted us to gracefully put her in the spotlight—and can’t wait to continue seeing her brand soar.