Ramón Estrada T.

Ramón is one in a million. First, he bought one of my online courses. After, he enrolled in two of my group coaching programs. Then, he decided he wanted a rebrand—and I was thrilled to make our working relationship official.

With an endless thirst for knowledge, Ramón had a vision for his dream career of working with business pioneers. With the help of strategic and purposeful branding, we helped Ramón pivot out of executive coaching and launch an official career as a scaleup strategist.

When branding Ramón, we wanted to respect the signature red in his original color palette. He’s forward thinking and energetic, so we added additional hues of blue and lavender to create multiple color pairing options—and help that red pop.

Ramón might just be the most well-read and qualified coach I’ve ever met, and it was immediately clear that he’s passionate about unlocking innovation in companies. We reworked his brand sentence to speak to the momentum Ramón brings his clients:

Endlessly positive, Ramón brings a creative spark and unique perspective to every conversation. It was important that Ramón’s photography complemented the bright color palette, so we planned the shoot to show Ramón in his element: conversing, ideating, recording, reading, and more.

We brand with the future in mind, and we wanted Ramón to be equipped for multiple levels of engagement. From speaking topics to coaching process, we used keyword research to establish every conversion opportunity possible on his new website.

I often say that branding helps you manage your first impression, and Ramón’s brand is proof: He received a cold inquiry from a very promising client lead within the first week of his site going live.

I’m so happy that Ramón’s brand does justice to his incredible personality and brain. It was a pleasure to work with him!