PaleOMG

When PaleOMG’s Juli Bauer Roth approached me to work together, I had to pinch myself. A pioneer in the paleo cooking space, Juli sought a rebrand to expand beyond food and continue growing her empire. I was immediately struck by her positive demeanor, and we wanted the brand to speak to Juli’s commitment to a happier, healthier world.

As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Juli:

Our first course of action was getting magazine-like photos of Juli in her favorite places—her favorite park, favorite coffee shop, favorite spot to hang with her adorable dog Jackson—so we had a gallery to work with for her new website and branded projects.

Doubling down on happiness, we created a sunshine-filled brand with vibrant colors and a palm tree logo, symbolizing the reliably refreshing content at PaleOMG.

We also acted as Juli’s brand accountability partners and oversaw the successful redesign of her website. (With over 12K blog posts, this was no small feat!)

Juli had dreams of creating a fitness program, and we delivered. Together, we’ve created five unique fitness programs that help her followers lead a healthier life at home. Since February 2020, Juli has officially grossed over $300K in sales from her new business vertical, and we couldn’t be happier for her.

It’s rare to find a client who wholeheartedly trusts you with every recommendation, and I’m grateful for Juli every single day. She’s changing thousands of lives around the world, and knowing Juli, she’s just getting started.