Brigham Learning
Brigham Learning is a trusted tutoring and educational support system, guiding students from kindergarten through high school with personalized learning strategies.
While working with us:
Grew the tutoring business to over 30 tutors
Expanded into multiple markets
Launched a one-to-one coaching practice and a supplementary education vertical
Kathleen had built a thriving tutoring business, but she needed a brand that reflected the full scope of her expertise. Beyond tutoring, she offers coaching for parents navigating learning challenges and family transitions, requiring a brand system that could support multiple offerings. The challenge was differentiating Brigham Learning in a competitive market while maintaining its personal, student-focused approach.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Kathleen:
Brand sentence
I’m the founder of Brigham Learning, a tutoring company that helps students develop lifelong studying skills to improve academic performance through introspection.
To bring this vision to life, we rebranded the business as Brigham Learning and introduced Brigham Advisors as a sub-brand for personalized coaching. The visual identity incorporates a nostalgic mid-century modern color palette of greens, yellows, and blues—evoking both warmth and academic prestige. The logo was designed for versatility, allowing the brand to grow while maintaining credibility across its expanding services.
For the brand’s visuals, we prioritized lifestyle photography that captures Kathleen’s dynamic presence and personalized approach to education. This imagery, paired with a structured yet inviting design system, extends to the website, ensuring a seamless experience that reflects Brigham Learning’s commitment to student success.
Brigham Learning is now positioned as a leader in supplementary education, helping students and families navigate learning with confidence.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.