Ashley Haun
Ashley Haun is a business mentor with a dynamic, approachable style. After years of coaching in the fitness industry, she set out to expand her impact—building a brand that reflects her energy, and passion for helping entrepreneurs succeed.
While working with us:
Established a vibrant personal brand that highlights Ashley’s sunny personality
Designed a playful, engaging website to attract new coaching clients
Secured more speaking engagements and positioned her brand for future growth
Ashley had built credibility as a business coach within the fitness world but needed a brand that would resonate beyond it. The challenge was demonstrating her expertise across industries while ensuring her brand remained warm, approachable, and fun—true to her personality.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Ashley:
Brand sentence
I’m a leadership specialist and speaker who helps people find comfort in discomfort. Become brave, and you’ll become a leader.
Ashley’s brand is as bright as her personality. We developed a visual identity centered around a sunny yellow color palette and a bee logo—symbolizing productivity, community, and her personal affinity for bees. The playful typography and wordmark reflect her dynamic, engaging coaching style while maintaining a sense of professionalism.
For the website, we focused on clear messaging and conversion, making it easy for potential clients to connect with Ashley. The site highlights her story, expertise, and why entrepreneurs would want to work with her—leveraging her strengths as a coach and salesperson.
With a distinctive new brand and website, Ashley is now positioned to expand her influence, secure more speaking engagements, and connect with entrepreneurs ready to grow.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.