Joleen Bingham
With thriving gyms, a real estate business, and a deep understanding of entrepreneurial resilience, Jolene Bingham mentors clients ready to diversify their revenue streams.
While working with us:
Expanded Jolene’s mentoring practice beyond the fitness industry
Developed a thoughtful brand identity that resonates with entrepreneurial mothers
Launched a website clearly communicating Jolene’s approach and client offerings
When Jolene approached us, she was ready to leverage her entrepreneurial insights to support business owners across various industries. Her primary challenge was creating a versatile brand that authentically captured her introspective nature while resonating deeply with her ideal clients—moms balancing entrepreneurship and family life.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Joleen:
Brand sentence
I’m a business mentor who helps entrepreneurs develop self-sustaining companies. Find freedom without losing profit.
We designed a visual identity that sparks possibilities and encourages reflection. The logo—a serene mountainscape—symbolizes Jolene’s passion for the outdoors and reflects the rewarding yet challenging entrepreneurial journey. To capture her personality and brand mood, we orchestrated a winter photoshoot set against atmospheric snowy backdrops, conveying Jolene’s calm strength and thoughtful mentoring style.
Jolene’s website outlines her unique value proposition and the various ways clients can collaborate with her, simplifying client onboarding and fostering genuine connections from the first interaction.
Jolene is now able to position herself as a trusted guide, enabling entrepreneurial mothers to envision greater possibilities and confidently pursue them.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.