Carrots 'N' Cake
Tina Haupert built Carrots 'N' Cake as a go-to resource for food and health, but as her expertise grew, so did her brand. Now, she helps women in perimenopause balance their hormones, improve their nutrition, and feel their best through health strategies.
While working with us:
Rebranded Carrots 'N' Cake to align with Tina’s evolved focus on hormone health and nutrition coaching
Designed a fresh visual identity with a new logo and updated color palette
Gained 10,000+ new Instagram followers and over 1 million YouTube views
Tina had already built a loyal audience through her food and fitness content, but her brand needed to evolve to reflect her expertise in hormone health and functional nutrition. The challenge was transitioning from a food blog to a broader health and wellness platform while maintaining the warmth and relatability that made her brand successful.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Tina:
Brand sentence
I’m a Certified Nutrition Coach and FDN-P who helps women fix their metabolisms through food. Feel great and lose weight—for good.
We refreshed the Carrots 'N' Cake brand with a color palette of salmon, sage green, and purple—balancing warmth, vitality, and a sense of calm. The new logo subtly resembles the top of a carrot while also evoking a tree, symbolizing growth and transformation. Playful yet polished typography adds a friendly and approachable feel, reflecting Tina’s down-to-earth coaching style.
For the website, we designed a layout that clearly communicates Tina’s expertise and services, ensuring potential clients immediately understand her value. The updated site provides a strong foundation for her continued expansion as a health and wellness coach.
With a revitalized brand and an engaged online community, Carrots 'N' Cake is now positioned to empower more women with the knowledge and tools to take control of their health.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.