Dr. Erica Montes
A board-certified OB/GYN redefining women’s health with expert advice and relatable education made for the modern woman.
Since working with us:
Launched a YouTube channel and filmed 10+ videos
Organized a professional photo shoot, creating a library of beautiful images for content
Built a personal brand that extends beyond the exam room.
When Dr. Erica Montes came to us, we knew this one was special. One of the few Latina gynecologists making women's health education accessible in both English and Spanish, Erica had already built a community of women who trusted her completely. Our job was to build a brand worthy of that trust.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Erica:
Brand sentence
A board certified OB/GYN, mom, and proud first-generation Latina on a mission to modernize women’s health education.
The "Montes Flower" mark — doubling as her M monogram — says everything: femininity, cycles, growth, and resilience. We drew from her heritage and her mission, building a brand that feels as warm and grounded as Erica herself.
Deep burgundy and teal anchor the palette with richness and authority, while hot pink brings the energy and approachability her community knows and loves.
We also organized a professional photo shoot for Erica, capturing her warmth, confidence, and personality in a gallery of images she could use across social media, press, and future brand projects. Great branding deserves great photography.
Dr. Montes is doing something quietly extraordinary: making women feel seen in spaces that have historically overlooked them. Since launching her YouTube channel, she's brought that mission to an even wider audience, and the response has been everything we hoped for. It was an honor to build a brand worthy of that mission.
“It’s been a pleasure working with you all.”
"Thank you all again so much and of course for making my brand exactly what I wanted!"
Dr. Erica Montes
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
