Maxady
Colleen Delvecchio, founder of Maxady, is a certified Clifton Strengths Coach who empowers individuals and teams to harness their strengths for better performance.
While working with us:
Confidently used her brand on client merchandise and social media
Developed a vibrant visual identity reflecting Colleen’s energy
Designed a clear, user-friendly website that streamlined her sales process
When Colleen approached us, she faced a pivotal branding decision: should she market her services under her own name, or under Maxady? We recommended embracing Maxady, developing a versatile brand identity that would support future growth without losing the intimacy clients valued in Colleen.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Colleen:
Brand sentence
I’m a certified Gallup Strengths coach, speaker, and strategist who transforms companies by transforming people. When you uncover your strengths, nothing stands in the way of a life you love.
We created a visual identity that exudes positivity and energy, featuring a striking color palette of mint, gold, white, and cobalt blue. The logo—an elegant Celtic-inspired mark with a subtle "M"—functions beautifully as both a brand stamp and personal emblem. Photography showcased Colleen's warm, approachable personality, visually communicating her unique ability to motivate and engage.
The new Maxady website clearly defines service offerings through detailed descriptions and custom icons representing executive coaching, career coaching, strengths-based team consulting, strategic consulting, speaking engagements, and workshops. Potential clients now immediately understand Colleen’s value and approach, streamlining inquiries and sales.
Maxady now confidently stands as a flexible yet deeply personal brand, helping Colleen attract more business, expand her team, and amplify her visibility across client merchandise and social media.
“You’ve truly helped my business explode.”
“Phil Pallen Collective helped build out my brand and website, and I was so happy with the results! Years later, and I’m still thrilled with the work. You have truly helped my business explode and have taught me so much about branding, AI, marketing, social media, and business development!”
Colleen Delvecchio, Maxady
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.