Javier Bajer

A cultural architect who transforms corporations, institutions, and cities.

WHILE working with us

Publicly transitioned from a business brand to personal brand
Received a new visual identity, complete with updated photos
Launched an updated website that clarified his unique career, his unmatched experience, and his fascinating perspective

Javier is commissioned by cities, businesses, and institutions to enhance culture and shift mindsets. He’s been hired by the city of Buenos Aires to make people feel safer using the metro system, Accenture to inspire its employees, and many other impressive ventures.

Javier’s previous brand had a lime green and cursive logo, which didn’t align with the sophistication of his reputable clientele. By taking inspiration from the word “architecture,” we incorporated heavy lines, iron-like colors, and industrial textures.

We wanted to show the process behind Javier’s work. His job is complex with a steep learning curve for clients, so we created a visual system that helps with education.

Photography became a critical player in Javier’s brand. Instead of showing him in an office, we wanted to capture Javier immersed in a city, just like his field research before a job. We decided to have him shoot in busy neighborhoods of London, capturing the movements of people walking by him in thought.

To aid with communicating his brand, we helped Javier distill his work’s value into a few sentences:

Brand sentence

A cultural architect, speaker, and the antidote to management BS. From palaces to slums, I build, shape, and sustain cultures of governments and organisations by challenging society to work on purpose.

Javier’s enthusiasm is infectious, and his passion for his brand is unlike anything we’ve ever seen. Javier lives his brand. After we worked together, he redecorated his office to visually align with the brand we created—a serious compliment as far as we’re concerned—and felt even more driven than ever before.