Ecamm
From live streams to recorded content, Ecamm is a video production platform empowering creators, streamers, and podcasters to show up on screen with confidence.
While working with us:
Rebranded an existing identity into a bold, future-facing visual system
Developed a comprehensive set of brand guidelines to keep the whole team aligned
Redesigned their website to bring the new brand to life
When Ecamm came to us, they already had a loyal following of creators who swore by their tools. What they needed was a brand that matched the quality of what they'd built. We were excited to dig in — a tech company that genuinely puts creators first is a rare find.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Ecamm:
Brand sentence
One platform for all your videos. Stream to any platform, record polished videos, and present like a pro — all from one powerful studio built for Mac.
The mark at the heart of the identity does double duty: an "e" for Ecamm, wrapped in a spiral that speaks to growth, momentum, and creative flow. We looked to nature for inspiration — the same mathematical harmony found in a nautilus shell or a galaxy — and translated that into something unmistakably modern and tech-forward.
A great brand only works if everyone using it is working from the same playbook. We translated the entire Ecamm identity into a comprehensive brand guidelines document — covering everything from logo usage and color hierarchy to tone of voice, photography style, and icon guidelines.
With the brand in place, we rebuilt Ecamm's website from the ground up to match. The new site brings the full visual system to life — bold typography, the signature orange, and a layout designed to speak directly to the creators, streamers, and podcasters Ecamm serves.
Ecamm has always been the tool serious creators reach for. Now they have a brand and a website to match. It was a joy to build an identity as dynamic and forward-moving as the community they've built, and we can't wait to see where they take it.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.